Glow Up and Get Real – The Real Truth on the Filler Industry

In this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.

Jason Freshwater: naples@platedskinscience.com · IG: platedskinscience_Florida

Takeaways

• Jason Freshwater has a rich background in medical aesthetics.
• Sales strategies involve thorough product knowledge and market research.
• Relaunching Bellafill required significant education and training.
• Dysport’s launch was marked by innovative marketing strategies.
• The aesthetic industry has become more mainstream over the years.
• Younger demographics are increasingly seeking aesthetic treatments.
• Dermatologists tend to be more data-driven than med spas.
• Reorder rates are a key metric for sales effectiveness.
• Innovative marketing can significantly impact product success.
• It’s never too late to start in the aesthetic industry.

Sound bites

“Dysport became a massive success.” “Med spas are open to new technology.” “It’s never too late to start.”

Chapters

00:00 Introduction to Jason Freshwater and His Journey
02:49 Sales Strategies in Medical Aesthetics
05:45 Challenges in Relaunching Artefill and Bellafill
08:29 Success with Dysport: A Case Study
11:08 Keeping Up with Trends in Aesthetics
13:58 Evolution of the Aesthetic Industry
16:53 Navigating Sales in Dermatology vs. Med Spas
19:25 Turning Around a Struggling Product Line
22:28 Unique Selling Points of Major Product Launches
27:59 Team Dynamics and Personal Growth
30:31 Final Thoughts and Contact Information