Glow Up and Get Real – Wake Up Flawless: Exploring Cosmetic Tattoos
In this episode, Amy Ingle interviews Kendra Buley, a permanent makeup artist and business owner, who shares her journey into the beauty industry, the challenges of transitioning from an artist to a business owner, and the importance of client relationships. Kendra discusses her marketing strategies, common misconceptions about permanent makeup, and the significance of aftercare. She also highlights transformative client experiences and offers valuable tips for those considering permanent makeup services.
Kendra Buley:
IG: Pmubykendra_afterglow
Linktree:
https://linktr.ee/sweetfaceinjector
https://linktr.ee/Sweetspotmedispa
Takeaways
- Kendra emphasizes the importance of client relationships and integrity in her work.
- She transitioned from a full-time job to owning her own beauty business.
- Understanding tax implications is crucial for new business owners.
- Facebook ads have proven effective for her marketing strategy.
- Permanent makeup is tailored to individual features, not a one-size-fits-all solution.
- Kendra prioritizes client comfort and involvement during the procedure.
- Choosing the right artist is essential for achieving desired results.
- Aftercare is critical to the longevity of permanent makeup results.
- Kendra has experienced transformative moments with her clients, boosting their confidence.
- She plans to give back to the community with affordable services for seniors.
Titles
The Art and Business of Permanent Makeup
Kendra’s Journey: From Artist to Entrepreneur
Sound bites
“I want them to feel seen and heard.”
“You changed my life.”
“I want to do a senior day once a month.”
Chapters
- 00:00 Introduction to Permanent Makeup
- 02:59 Kendra’s Journey into Beauty Business
- 06:23 Transitioning from Artist to Business Owner
- 07:46 Navigating Business Challenges
- 10:10 Marketing Strategies for Success
- 12:36 Understanding Permanent Makeup Misconceptions
- 14:02 Popular Services in Permanent Makeup
- 17:26 Client Comfort and Safety
- 20:39 Choosing the Right Artist
- 23:35 Aftercare Mistakes to Avoid
- 26:32 Transformative Client Experiences
- 27:32 Debunking Myths about Permanent Makeup
- 29:01 Favorite Services and Their Impact
- 30:24 Future Plans for Afterglow by Kendra
Amy Ingle
At Sweet Spot MediSpa, Amy Ingle and her exceptional team provide reliable facial and body rejuvenation services. Including board-certified members of professional bodies with 25+ years of experience, our team consists of respected Nurse Practitioners Amy Ingle (BSN, MSN, APRN, FNP-C), Jennifer Galan (MSN, APRN, FNP-C), Wendy Pfeiffer (MSN, APRN, FNP-C), Denyelle RisCassi (MSN, ACNP-BC), Amber Shaffer (BSN, MSN, DNP, APRN, FNP-C), and Physician Assistant Christina Clark (PA-C). They are joined by Skin Care Specialist Hayley Mahr, Licensed Cosmetologist Kelly Motley (Cosmetic Tattoo Artist), and Guest Liaison Zoe Edwards.