Glow Up and Get Real – The Real Truth on the Filler Industry
In this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.
Jason Freshwater:
naples@platedskinscience.com
IG: platedskinscience_Florida
Sweet Spot MediSpa
Sweetface Injector
Takeaways
Jason Freshwater has a rich background in medical aesthetics.
Sales strategies involve thorough product knowledge and market research.
Relaunching Bellefil required significant education and training.
Disport’s launch was marked by innovative marketing strategies.
The aesthetic industry has become more mainstream over the years.
Younger demographics are increasingly seeking aesthetic treatments.
Dermatologists tend to be more data-driven than med spas.
Reorder rates are a key metric for sales effectiveness.
Innovative marketing can significantly impact product success.
It’s never too late to start in the aesthetic industry.
Titles
The Journey of Jason Freshwater in Aesthetics Sales Strategies for Aesthetic Product Launches
Sound bites
“Disport became a massive success.”
“Med spas are open to new technology.”
“It’s never too late to start.”
Chapters
- 00:00 Introduction to Jason Freshwater and His Journey
- 02:49 Sales Strategies in Medical Aesthetics
- 05:45 Challenges in Relaunching Artifil and Bellafil
- 08:29 Success with Disport: A Case Study
- 11:08 Keeping Up with Trends in Aesthetics
- 13:58 Evolution of the Aesthetic Industry
- 16:53 Navigating Sales in Dermatology vs. Med Spas
- 19:25 Turning Around a Struggling Product Line
- 22:28 Unique Selling Points of Major Product Launches
- 27:59 Team Dynamics and Personal Growth
- 30:31 Final Thoughts and Contact Information
Amy Ingle
At Sweet Spot MediSpa, Amy Ingle and her exceptional team provide reliable facial and body rejuvenation services. Including board-certified members of professional bodies with 25+ years of experience, our team consists of respected Nurse Practitioners Amy Ingle (BSN, MSN, APRN, FNP-C), Jennifer Galan (MSN, APRN, FNP-C), Wendy Pfeiffer (MSN, APRN, FNP-C), Denyelle RisCassi (MSN, ACNP-BC), Amber Shaffer (BSN, MSN, DNP, APRN, FNP-C), and Physician Assistant Christina Clark (PA-C). They are joined by Skin Care Specialist Hayley Mahr, Licensed Cosmetologist Kelly Motley (Cosmetic Tattoo Artist), and Guest Liaison Zoe Edwards.